Hi, I’m Phil Dearson

I’m a digital industry expert, specialising in strategy, CX/XD, innovation and training. I’ve held many senior roles on the agency-side: Head of Digital, Head of Strategy & CX, Head of Data & Analytics and Head of Innovation.

Recently I have:

  • Trained an agency group in core CX practices
  • Prioritised transformation initiatives for a global insurer
  • Set digital strategy for a global luxury trade body
  • Designed powerful algorithmic decision-making tools (see n2dmethod.com)

I designed the N2D Method®

The Method is an algorithmic prioritisation system based on jobs-to-be-done. Find out more at n2dmethod.com or read some practitioner testimonials below.