What we do

We help organisations achieve growth through transformation. We help them adapt to the Fourth Industrial Revolution and capitalise on emerging technologies.

Digital Consulting

We help you use digital technologies to achieve your business objectives by focusing on the needs of the people you care about most.


Very practically, how do we get from A to B? We help you understand A, explore what B might be and help you map the way there.


Practical exercises, workshops and rapid prototyping for non-technical teams. We help you make the most of what your organisation already has.

Service Design

Helping you imagine, define and create new products or services based on a deep understanding of customer needs.

Digital Transformation

Helping organisations adapt to the Fourth Industrial Revolution. What's the opportunity or threat of inaction? How do we practically embrace change?

Training & Inspiration

Sometimes we just don't know what we don't know. We identify knowledge and experience gaps then create training programmes or inspiration sessions.

We make use of the scientific method in order to arrive at common sense

A brief overview

Subsector was founded by Phil Dearson. He’s an independent consultant and has been at the forefront of the digital industry since the early days of the web. He ensures that the most appropriate technologies are employed in order to meet the objectives of organisations and the people they care about most. Given the extreme pace of change, his approach is to focus on people first, technology last. He regularly speaks at industry events and has written numerous articles for The Guardian, Contagious Magazine, The Drum and Marketing Magazine etc.

Credible experience

Prior to founding Subsector, Phil was Head of Strategy & User Experience at Tribal Worldwide. Before that he was Head of Digital at The Marketing Store Worldwide. He’s also held Director positions at 23red, Blonde Digital (Cello plc), DC Interact/Altogether (now part of the Engine Group) and Exposure Promotions. He has broad sector experience including Government, the Arts, Alcohol, Financial Services, Third Sector, FMCG, Retail, Fashion, Telecoms, Automotive, Health & Fitness and Entertainment.

What real people think

Recent Articles

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