Subsector helps you to transform your products, services and business model.
Hi, I’m Phil Dearson
I’m a digital industry expert, specialising in strategy, CX/XD, innovation and training. I’ve held many senior roles on the agency-side: Head of Digital, Head of Strategy & CX, Head of Data & Analytics and Head of Innovation.
Recently I have:
Trained an agency group in core CX practices
Prioritised transformation initiatives for a global insurer
Set digital strategy for a global luxury trade body
Designed powerful algorithmic decision-making tools (see n2dmethod.com)
The Method is an algorithmic prioritisation system based on jobs-to-be-done. Find out more at n2dmethod.com or read some practitioner testimonials below.
Simplifying the complex and difficult tasks of prioritising and decision-making within organisations, is not simple, but essential... one of the reasons N2D is so powerful.Ben Cheston, Managing Director, greyhairworks
At Hands On, we regularly create workshops for brands and leaders to help them get clarity and alignment around priority options, choices and decisions for specific objectives. The N2D Method is a fantastic tool to draw on in helping us achieve that both inclusively and with rigour.Cyrus Johnston, Founder, Hands On Brands
The N2D Method provides us with a robust algorithmic framework to underpin decision-making projects we run with clients. The interface and flexibility of the underlying model means we can explore alternative scenarios and hypotheses more easily. With the N2D Method we can help clients reach better decisions and achieve wider consensus.David Brown, CSO, klive
Bridge & Tunnel are excited about using the N2D Method alongside our existing discovery processes to help us give a more objective view of the richest opportunities in Social Media for our clients. The fact it is iterative means we can use this as a tool to assist our long-term client relationships, alternatively it’s a great tool to help us run workshops with rapid results.Owen Farrington, Founder. Bridge & Tunnel
Using the N2D Method has helped us move from concept to scope quickly and easily. It has given us an evidence-based process for decision making. We’re excited to see how N2D can help us manage a prioritised backlog when we move into launch.Matt Isherwood, Managing Director, Fuse
With over 20 years working for GlaxoSmithKline across a range of different sectors and geographies, and in that time having worked with the outputs from the really large consulting firms, this N2D model provides a similarly robust model and process that delivers clear and actionable outcomes at a fraction of the time and cost.Amanda Blacklock, Founder, Blacklock Consulting
I love the simple to use interface and I’m looking forward to using the N2D Method to help my clients make better strategic decisions in a completely non-biased and transparent way.Matt Wells, Partner, Congregation
[With] an incredible number of potential solutions, I’ve found that clients get stuck in this ‘paradox of choice’ situation and cannot move forward. N2D is a repeatable method to get through that and to rapidly create an effective route forward.Jason Anderson, Digital Director, Avantgarde
The N2D Method provides a consulting decision-making framework that cuts through the grey areas and competing client priorities to align key stakeholders behind a clear and agreed roadmap or set of priorities to tackle. Thank you Subsector!Paul Davis, Co-Founder, Konekt Group
We use the N2D method with our clients to help them take an insight-led approach to building a compelling strategy. Its beauty is in the way it simplifies the inherently complex and seamlessly combines the art and science of strategic development.Tim Stoller, Founder, Your Human Factors
I'm always keen to explore new tools, processes, systems to improve my knowledge and my consultant's knowledge. I was gripped by the N2D Method. This will jumpcut projects for me and give clients the clear evidence base they need to prioritise projects.Tiffany St James, Founder, Transmute
I support the view that a ‘company’s value is just the sum of the decisions it makes and executes’ - as the N2D Method takes the noise out of prioritisation and decision-making with a systematic approach, I use it for my initiatives and recommend it highly.Pauline McNulty, Coach | Advisor | Advocate
