Who are Subsector?

How do you innovate in a complex world? Subsector prioritises the initiatives critical to your organisation. Our clients make decisions with more impact.

Subsector has two key consulting partners: Phil Dearson and Jessica Gregson. They have over 25 and 20 years of experience running digital and integrated agencies, respectively. In that time, they have worked across almost every industry.

Phil and Jess help leaders to make rapid investment decisions about innovation, transformation, communication and technology in response to increasingly complex customer needs.

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Subsector are the originators of the N2D Method®

The Method is an algorithmic prioritisation system based on jobs-to-be-done. Find out more at n2dmethod.com or read some practitioner testimonials below.

Principles of Prioritisation

Prioritisation is critical. How do you decide what to do next? Which actions get you closer to your long-term…

Getting Started With Research

You know that understanding customer needs is important. You know how valuable it is to have access to evidence rather…

Practical Business Objectives

Setting clear business objectives is essential if an organisation is going to achieve its ambitions. It can be…