Who are Subsector?

How do you innovate in a complex world? Subsector prioritises the initiatives critical to your organisation. Our clients make decisions with more impact.

Subsector has two key consulting partners: Phil Dearson and Jessica Gregson. They have over 25 and 20 years of experience running digital and integrated agencies, respectively. In that time, they have worked across almost every industry.

Phil and Jess help leaders to make rapid investment decisions about innovation, transformation, communication and technology in response to increasingly complex customer needs.

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Subsector are the originators of the N2D Method®

The Method is an algorithmic prioritisation system based on jobs-to-be-done. Find out more at n2dmethod.com or read some practitioner testimonials below.

What is Big Data?

I was asked a few questions about “Big Data” recently. Here’s what I said. What is it, exactly? Big Data isn’t a thing.…

The graph always seems greener…

[This article first appeared in Marketing Magazine - August 2013] What do points make? Awesome! I just got my daily…

The birds and the bees and the cellular automata

How can organisations use “unstructured data”? You could argue that all data is, at some level, unstructured. If you…