Who are Subsector?

How do you innovate in a complex world? Subsector prioritises the initiatives critical to your organisation. Our clients make decisions with more impact.

Subsector has two key consulting partners: Phil Dearson and Jessica Gregson. They have over 25 and 20 years of experience running digital and integrated agencies, respectively. In that time, they have worked across almost every industry.

Phil and Jess help leaders to make rapid investment decisions about innovation, transformation, communication and technology in response to increasingly complex customer needs.

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Subsector are the originators of the N2D Method®

The Method is an algorithmic prioritisation system based on jobs-to-be-done. Find out more at n2dmethod.com or read some practitioner testimonials below.

Advertising is a tax

Jeff Bezos, CEO of Amazon, is quoted as having said “Advertising is a tax you pay for having an unremarkable product”.…

Towards an Uncanny City

As the proliferation of computing devices and perceptive media increasingly merge our digital and physical…

What is Gamification?

My esteemed colleague Gareth Fryer and I were asked to comment on Gamification today. After swearing for a few minutes,…