Who are Subsector?

How do you innovate in a complex world? Subsector prioritises the initiatives critical to your organisation. Our clients make decisions with more impact.

Subsector has two key consulting partners: Phil Dearson and Jessica Gregson. They have over 25 and 20 years of experience running digital and integrated agencies, respectively. In that time, they have worked across almost every industry.

Phil and Jess help leaders to make rapid investment decisions about innovation, transformation, communication and technology in response to increasingly complex customer needs.

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Subsector are the originators of the N2D Method®

The Method is an algorithmic prioritisation system based on jobs-to-be-done. Find out more at n2dmethod.com or read some practitioner testimonials below.

Shopper expectations in an age of pervasive commerce

[This article first appeared in Contagious Magazine - Feb 2013] Retail and digital integration When thinking about the…

Personalisation is the product

At the Marketing Store’s recent 25th anniversary event we spoke about a number of trends that will impact the future of…

The Game of You

You may have heard of "The Quantified Self", also known as self-tracking, body data, life-hacking and a range of other…