Timeline of the future

Towards the end of 2012 I was involved in a project at The Marketing Store that attempted…

Open digital ecosystems

[This article first appeared on the Guardian Media Network - March 2013] We live inside…

Shopper expectations in an age of pervasive commerce

[This article first appeared in Contagious Magazine - Feb 2013] Retail and digital…

Personalisation is the product

At the Marketing Store’s recent 25th anniversary event we spoke about a number of trends…

The Game of You

You may have heard of "The Quantified Self", also known as self-tracking, body data,…

Free digital tools for launching a startup

There have been a range of events taking place recently as part of StartUp Britain and my…

Advertising is a tax

Jeff Bezos, CEO of Amazon, is quoted as having said “Advertising is a tax you pay for…

Towards an Uncanny City

As the proliferation of computing devices and perceptive media increasingly merge our…

What is Gamification?

My esteemed colleague Gareth Fryer and I were asked to comment on Gamification today.…

What is digital?

Everyone seems to banging on about “digital” in the advertising, marketing and PR…