We’ve been working with Fuse recently. Fuse is an innovation and technology initiative from MISSION Group. They harness the power of the group’s 1150 people to share knowledge, nurture ideas and create exciting new products and businesses.

Specifically, we’ve been working on a rolling programme to train up the next generation of innovation leadership. The current cohort are already subject matter experts (e.g. digital) and business leaders in their own right. The programme focus is to equip them with practical tools and techniques for innovation so that they can start applying them to real world opportunities and challenges.

Matt Isherwood, MD of Fuse says “Innovation is becoming increasingly important for Agencies. This can relate to product and service design, supporting Clients with their own innovation focus and also ensuring we develop and nurture cultures of innovation within our businesses.

The purpose of the course is to provide relevant innovation learning, tools and techniques for MISSION colleagues to use in their own roles. Whilst Fuse continues to lead its own innovation projects and initiatives, we want to embed these skills and thinking to help us grow and scale as a group, ensuring everyone is equipped to provide truly differentiated and attractive services for our Clients.

In association with Subsector we have designed a bespoke course for MISSION. We’re already starting to see positive results from the tools and techniques being used by delegates in their roles.”

The current cohort is the first. They kicked off mid-March with a full day in London together, most having travelled in from other parts of the country. The programme included a variety of in-person and online sessions. Lockdown happened before our second session so everything switched, almost seamlessly, to online instead.

The programme is focused on the practical application of techniques. This means covering off some theory, sure, but trying to turn that into something real as quickly as possible. Initially, the groups worked on fictional, slightly Sci-Fi scenarios. They applied a range of techniques for identifying opportunities, experimenting with business models, prioritising customer needs and so on. As the programme progresses, the techniques are being applied to actual business opportunities instead of fictional ones.

Innovation doesn’t stand alone inside a business, so the group have also been investigating cultural implications. How can we get the best out of working this way? What might we need to change? How might we change it? Again, a set of very practical exercises and tools have been employed in order to create a set of concrete tasks that will help the group achieve its objectives.

The programme ends with a review of specific opportunities that the teams have used these techniques to, firstly, identify, and then develop more fully. We cant wait to see what they come up with!