Subsector partners with AirDev

I’m very pleased to announce a partnership between Subsector in London and AirDev in San Francisco. They specialise in ultra-rapid, cost-effective software development. Why?

When working with organisations, particularly when people are immersed in one of our transformation workshops, generating ideas is easy. At the last one over 70 ideas for digital products and services were generated in under an hour.

Admittedly, that was a quantity over quality exercise but some of them were really good.

Having ideas is often not the problem

Having ideas is often not the problem. Having relevant ideas is more difficult. Turning those ideas into reality can be HARD.

What do you do with those good ideas? You might want to test them out – validate them. That might mean having to go through a protracted scoping process with your technology partners or internal teams. You might have to spend a lot of money on specialist designers and programmers. All of this before you’re able to actually put something in the hands of the people you care about to get priceless feedback.

I’ve been in that situation hundreds of times before and the reluctance to invest time and/or money has killed many great ideas.

Thankfully there’s an alternative.

I’m very pleased to announce a partnership between Subsector in London and AirDev in San Francisco. They specialise in ultra-rapid, cost-effective software development. The company was founded by a couple of Harvard MBAs (Vlad Leytus and Andrew Haller) who share my excitement about the democratisation of software.

The what now? I’ll explain.

Democratisation of software

As technology has advanced, it’s allowed for the creation of a rich ecosystem of APIs, meaning you don’t need to create that functionality from scratch. Payment APIs from Stripe or GoCardless. Mapping APIs from Google. Email list management and automation APIs from Mailchimp and Drip. Fraud analysis via Signifyd. It goes on and on. At the time of writing there are over 15,000 APIs listed on ProgrammableWeb for a mind-bendingly diverse set of services. Last year Salesforce reportedly generated 50 percent of its revenues through APIs, eBay nearly 60 percent and Expedia a massive 90 percent.

What’s been missing is a technology layer that allows non-programmers to rapidly create their own software and take advantage of the API ecosystem. The ability to code has not been democratised, remaining the province of the comparatively few. It’s only been possible very recently for systems such as Bubble to become that user-friendly layer. Bubble is a system that allows non-programmers to rapidly create software.

Using Bubble, Vlad from AirDev managed to create a fully-functional clone of Twitter in 4 days. On his own. Yes, 4 days! You can read more about their story here in Who Makes Your Software

 “Building modern custom software doesn’t have to be stressful or take months. We are very excited to partner with Subsector to help companies build the right tools in the right way!” Vlad and Andrew at AirDev

If you’re interested in taking your digital product and service ideas to the next level and think the ultra-rapid approach might work for you, let me know!

Photo credit: Raffael Herrmann