A Beginner’s Guide to Jobs-To-Be-Done – April 28th 2020

If you’ve heard about Jobs-To-Be-Done (JTBD) and wondered what all the fuss was about, this short webinar recording is for you. Understanding what people are trying to accomplish is a mini-superpower. We take a no-nonsense approach to explaining the key concepts.

By the end you’ll understand:

  • what a JTBD is
  • why they’re useful
  • some common pitfalls and red-herrings
  • the relevance to the N2D Method