You know that understanding customer needs is important. You know how valuable it is to have access to evidence rather than just opinions. What you don’t know is how to practically get started with research. This session is for you. As ever, we’ll be taking a no-nonsense approach to the topic.

In this video, Jessica Gregson and Phil Dearson cover: which approach is the right one for your situation; how to get started; some common pitfalls and red-herrings; the relevance to the N2D Method.

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