Product and Service Innovation can be painful, can’t it? Stakeholders often don’t agree and have divergent motivations. It can be a struggle to keep people focused on what matters. How do you make sure that customer/user needs are balanced with the needs of the business or organisation you represent?

In this short video, Jessica Gregson and Phil Dearson will show you how the N2D Method® can help you to reduces this sort of friction and accelerate your innovation efforts.

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