About Us

Our Purpose

Is your organisation trying to work out what to do next? Subsector designs practical, simple growth and transformation plans for you to act on. Our clients are confident and clear about their future.

Jessica Rowley

Partner

I’ve spent nearly 20 years helping clients get what they want from agencies. Normally that’s quality thinking, interesting ideas, solid delivery, close transparent working processes and some fun along the way.

Much of my history has been working closely with businesses who want to communicate clearly with customers in retail environments, through events, in social media and digital channels and with advertising.

I have spent most of that time as a senior agency lead in client services and business development – solving problems for people to help client and agency businesses grow. My most recent roles have been Director of a company sold to a major advertising agency and Managing Director of a tech company.

Over the last couple of decades, my clients have been from very different backgrounds including fashion, gaming, public sector, drinks, electronics, entertainment and FMCG, the similarity is they all need to get a solid understanding of their customer to get their message right. Many of these clients have been pretty epic global brands such as Disney, Microsoft, Levi’s, Discovery Networks, Stella Artois, PlayStation, AOL and Mondelez. This gives me a good understanding of the challenges of creating change in large organisations.

In the last four years, I’ve been running Techdept, a tech company who create growth by helping organisations make tech decisions that have the most impact. Techdept consult and code, specialising in brand management, process automation, and data & insight. They also have a neat sideline in award winning creative tech.

When I’m not creating practical transformation plans for clients with Phil, I sit on the Diversity Council for the British Interactive Media Association. I’m a member of Innovation Social, an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better. I also run a boat design business where I help people start life afloat.

Phil Dearson

Partner

My career started in market research. When the web was created, I migrated into the agency world where I held a variety of roles, making and marketing: Head of Digital, Head of Strategy, Head of Innovation, Planning Director and Technical Director. I eventually founded the business transformation consultancy, Subsector.

I’ve been lucky enough to work across a range of sectors in the last 25 years, including Government, the Arts, Alcohol, Financial Services, Third Sector, FMCG, Retail, Fashion, Telecoms, Automotive, Health & Fitness and Entertainment.

My experience with complex organisations is extensive. I helped Disney deliver their first ecommerce platform in the UK. I helped the mobile operator 3 to launch in the UK. I helped to architect and implement a future-facing ecosystem for Volkswagen UK. I held a seat on the McDonald’s UK Digital Working Group where, with the board, I worked on organisation-wide digital programmes.

More recently I’ve been helping global enterprises transform their organisations for the future, with emerging technologies and enlightened use of data at their heart. The focus is on improving the customer experience for the ultimate benefit of the organisation. By consulting on the interplay of customer needs, multiple touchpoints and operational issues, I help organisations to transform by innovating around their core offer.

Practical Plans for Growth and Transformation

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