How do you innovate in a complex world?


Subsector prioritises the initiatives critical to your organisation.


Our clients make decisions with more impact

Most organisations are struggling to keep up in a rapidly changing world. CEO’s, Founders and Leadership Teams need to make rapid investment decisions about transformation, innovation, communication and technology in response to increasingly complex customer needs.

Subsector helps you focus on critical initiatives for growth and change, prioritising those things that will have greatest impact for your organisation and the people you serve.

We can even change the way you think about your decision-making in one day. To find out how, please get in touch.

Jessica Gregson


Much of the last 20 years has been spent working closely with organisations who want to communicate clearly with customers in retail or event environments, digital channels and with traditional advertising.

My most recent roles prior to Subsector have been in Director & MD roles of service businesses leading up to and going through a sale or in rapid growth.

Over the last couple of decades, I’ve worked with clients from a variety of sectors including fashion, gaming, public sector, drinks, entertainment, financial services, technology and FMCG. The similarity between these diverse organisations is they all need to get a solid understanding of their customer to succeed. Many of these clients have been global brands such as Disney, Microsoft, Levi’s, Discovery Networks, Stella Artois, PlayStation, AOL and Mondelez. This has given me a good understanding of the challenges of making critical decisions in large organisations.

Working on prioritisation at Subsector brings together the skills I’ve learned so far; bringing together diverse opinions to find common ground, helping to clarify purpose and keeping teams focused on the ideas and activities that will have impact.

I also sit on the Inclusion & Diversity Council for the British Interactive Media Association and I’m a member of Innovation Social, an affiliation of innovation leaders from agency, brand and startup worlds who believe that innovation will disrupt UK business for the better. I mentor agency Founders and act as a Non Executive Director for several UK agencies.

Phil Dearson FRSA


My career started in market research. When the web was created, I migrated into the agency world where I held a variety of roles, making and marketing: Head of Digital, Head of Strategy, Head of Innovation, Planning Director and Technical Director. I eventually founded the innovation consultancy, Subsector.

I’ve been lucky enough to work across a range of sectors in the last 25 years, including Government, the Arts, Alcohol, Financial Services, Third Sector, FMCG, Retail, Fashion, Telecoms, Automotive, Health & Fitness and Entertainment.

My experience with complex organisations is extensive. I helped Disney deliver their first ecommerce platform in the UK. I helped the mobile operator 3 to launch in the UK. I helped to architect and implement a future-facing ecosystem for Volkswagen UK. I held a seat on the McDonald’s UK Digital Working Group where, with the board, I worked on organisation-wide digital programmes.

More recently I’ve been helping global enterprises transform their organisations for the future, with emerging technologies and enlightened use of data at their heart. The focus is on improving the customer experience for the ultimate benefit of the organisation. By consulting on the interplay of customer needs, multiple touchpoints and operational issues, I help organisations to transform by innovating around their core offer.